We have good news for you. Bislr integrates with Recurly. Here's how the integration works.
Go into your Bislr account and go to settings. In settings, you'll find a URL that looks like this:
Copy and paste that into your Recurly account. Here are some instructions from Recurly that are on point for how to use what it calls push notifications:
Basically, what Bislr is doing is providing an webhook endpoint that the Recurly service can write to. This sounds technical but really you don't have to know anything about webhooks or the underlying API that makes this work.
The benefits to Bislr customers is this. Everytime a new customer subscribes for the first time or renews through Recurly - you can set up smart lists within Bislr to capture that activity.
Customer information is sent from Recurly to Bislr in real time. Bislr empowers you and your marketing team to create automated campaignst to target your customers based on their payment status. Examples include:
Target subscribers with an activation nurture, a series of emailings you send to all paying customers to get them up and using your service immediately, so they see value
Target re-occuring subscribers with a thank you message, thanking them for their business and (perhaps) pulling in data about their usage of your service last year via a webhook. (Yes, Bislr can do this. Just ask our friendly, knowledgable success coaches for information on how.)
We have many more examples we can share with you based on our experience working with high-growth SaaS, cloud-based, and subscription-based business.
Recurly and Bislr. Building beautiful businesses together.
Would you like the ability to field more campaigns, more quickly, in response to the rapid pace of change you see within your customers—gaining a competitive edge in today's modern marketing world? If so, it's time to explore agile marketing.
So how do you "go agile" and what does this mean for your marketing automation/lead nurturing campaigns?
Join us for this free, fast-paced seminar where we'll bust some popular myths about agile practices and show you 10 simple ways to introduce them into your marketing campaigns to increase the quantity of qualified leads and the quality of your results.
To follow the conversation on Twitter during the presentation, use the hashtag #agilema.
To participate in the webinar, please register through Marketing Profs
What You Will Learn:
How to apply an agile framework to your lead nurturing and content marketing
The metrics that matter (and those not worth tracking)
How you'll know if your organization is really truly agile (hint: it's not about sprints or standup meetings!)
Key concepts you can apply immediately to improve the effectiveness of your lead gen efforts using agile principles
Part 5 of our 5-Part Series on the Top 10 Trends You Need to Know as a Marketing Professional
“The end could be near for cookies, the tiny pieces of code that marketers deploy on Web browsers to track people's online movements, serve targeted advertising and amass valuable user profiles.”
We agree. We believe that a new unique identifier will come to the fore in 2014 to replace the outdated cookie. Cookies do a poor job at tracking people’s propensity to use multiple devices to access content. Also, cookies work poorly – if at all – on mobile devices. The new method will be designed to specifically address these problems.
Apple, Facebook, Google and Microsoft duke it out for the invention of a unique identifier that works as well as cookies.
With no clear winner, an open source group comes to the fore to develop a standard that merges the best thinking from these 4 companies and others into a unique identifier to replace the venerable cookie.
Search engine optimization (SEO) refers to the process of affecting the visibility of your website or a particular web page in a search engine's "natural" or un-paid ("organic") search results. The traditional way to do this was to understand what terms a prospect or customer entered into Google and the other search engines to get to your site.
What killed SEO? Prism – the NSA’s clandestine data mining program. Google’s stated goal is to “do no evil”. So in response to Prism, the goliath in search made the strategic decision to encrypt 100% of search traffic sent through its servers. So where previously 60% of organic search results were accessible to marketers, now less than 2% of organic search results are accessible.
The second factor was something called Panda, an update to the Google algorithm that made poor quality content less important in determining how your site ranks in Google.
You can read about this on Forbes – in a controversial article entitled “The Death of SEO” dated in July, 2013.
What is replacing SEO? The art and science of reading digital body language exhibited by prospects at your website and also at the social media properties and mining that data for predictive value.
Predictive intelligence becomes more important in reading digital body language (at your site) and also mining social media analytics.
So there you have it. 10 Trends We Predict Will Be Huge for 2014:
Part 4 of a Series on the Top 10 Trends You Need to Know as a Marketing Professional
2014 is the year that many marketing leaders decide that a CMO Dashboard is not a nice to have but essential. Collaboration with IT to pull together a dashboard for the CMO will fail, largely because marketing departments today tend to run on SaaS-based software. The future of CMO dashboards belong not to standalone vendors but to vendors who have architected their platforms as open systems, with connectivity hooks into other systems. One CMO we talked to said it this way: “my goal is to never be forced to login to Google Analytics again. Instead, I want one view of the truth that incorporates information from Google Analytics with information gathered across campaigns and across touch points. The metrics I want to surface are all about ROI, cLTV [customer lifetime value], and Net Promoter Score.”
CMOs start to get serious about developing dashboards that tie together the tactical (what am I doing in lead generation) with the strategic (how to do the campaign investments we make translate into sales opportunities and revenue).
2013 was suppose to be the year that personalized web experiences started to dominate the landscape. Guess what. That didn’t happen. The why’s are complicated but come down to three words: Google, mobile, and the EU. Google is luke warm about personalization at best ...which it tends to confuse with cloaking which is a known black-hat strategy.
Personalization is hard on mobile, where cookies are not possible. And cookies –the basis of most personalization – are increasingly a no-no in the European Union due to tighter privacy restrictions. So many companies are experimenting with alternatives to cookies.
Expect 2014 to be the year that vendors shift the conversation from “how do I take advantage of personalization” to “how do I leverage personas” as described in prediction #9 (to follow).
I have a confession to make. I've been following the writing of David Raab, author of the Customer Experience Matrix blog since the late1990s. At the time, David was one of the few analysts covering marketing analytics, a topic that has always fascinated me. For those of you who don't know David, he is the go to analyst for marketing automation and lead generation technologies. David has his own consulting / analytics firm and also is the person that Forrester, Gleanster, and others depend upon when they need to go in depth on the category. So I was thrilled to have an opportunity to talk with David recently about Bislr and our approach to marketing automation.
This resulted in an in-depth look at Bislr published on David's blog.
Now if I could only meet Paul McCartney face-to-face.
Part 3 of a Series on the Top 10 Trends You Need to Know as a Marketing Professional
In 2013, we saw retargeting emerge as a form of lead nurturing. With retargeting, the advertiser drops a cookie on the prospect the first time they visit your site. This cookie enables Google, Adroll, Bizo, and other display advertising networks to present highly relevant and targeted ads to the prospect when they visit a site like the New York Times. This seems like advertising but is really a form of lead nurturing; the objective here is to keep your brand top of mind as the prospect does their own web-based research.
2013 was the year that retargeted really surfaced as a strategy with value for all kinds of marketers, not just those that sold via e-commerce. Expect 2014 to be the year that the major social media platforms – particularly Twitter and LinkedIn pioneer new forms of lead nurturing based on slipping your brands content and valuable calls-to-action into the stream of prospects and potential customers.
This type of lead nurturing doesn’t have a name (yet). You could call it “native advertising” this gets confusing fast. (Not all native advertising is equally benign; some is outright deceptive.) One term with potential: dub sponsored posts, like this one on LinkedIn, “slipstream” marketing because this is marketing designed to slip into the content the prospect is likely to consume.
Regardless of what you call it, this form of marketing works precisely because it is unobtrusive, non-interruptive, and designed to add value in much the same way as seach engine ads ad value.
To ensure the quality of the customer (read: end user) experience, the major networks focus on bringing new capabilities to sponsored posts, including metering / frequency control, improved targeting, and competitive separation between sponsored posts
By now, most marketers have heard of Net Promoter Score – the one question you should ask – to measure customer satisfaction. According to Bain & Associates, thousands of innovative companies have adopted Net Promoter Score as a simple and accurate way to assess customer satisfaction. Forward thinking companies know that the best way to calculate Net Promoter Score is to automate the process – from soup (sending out the survey in a targeted manner) to nuts (collecting and displaying the data). Marketing leaders are being asked to take over the process, as part of its leadership role in data-based marketing.
Customer satisfaction measurement moves into the marketing department
Net Promoter Score continues to dominates the landscape
Specialized products for Net Promoter Score decline in adoption as more mainstream products – for marketing automation and customer surveys – take their place.