After what you’ve read so far, you’re probably thinking "How can intelligent marketing really help me as a marketer?". I felt the same a few years ago. After selling a previous business and launching another startup, we were completely frustrated with how hard it was to execute marketing on the web. We found ourselves constantly trying to follow best practices, make our content available across the social and mobile web, and connect multiple marketing solutions together to make it run like clockwork -- completely automated. It was an absolute pain: difficult, frustrating, time consuming, and costly. It wasn’t our lack of knowledge; we knew exactly what we needed to do. It was simply that the tools available didn’t get it; they just weren’t built for marketing today.
Modern marketing needs to be highly integrated. It requires systems and databases to work cohesively to generate higher quality leads, and provide greater intelligence to sales in order to close more deals. This is the dream, but unfortunately many marketers today find themselves running behind, constantly chasing after technology versus having applications available to them focused on create the results they need.
It’s not their fault though. Today’s solutions simply can’t keep up with the rapid changes in marketing, so marketers spend most of their time trying to create the perfect solution by mashing end-point solutions together or completing expensive custom development projects. As marketers, we just want to focus on what we’re good at, instead of dealing with technical woes and unwieldy solutions.
From years of research and experiencing this problem first hand, we set out to solve the problem of executing marketing online faster, more cost effectively and completely integrated with other business solutions like CRM. We set out to create a set of applications that would work on top of what we called "the intelligent marketing OS". Of course, all of the applications work the same way. Applications that share intelligence about the prospect, as well as context and context as needed to generate new leads faster, from every medium, on every channel. We created Bislr: the intelligent marketing OS.
Bislr encourages you to unleash your creativity again and not be bounded by technical limitation. It lets you think differently, move fast and adopt a more integrated and high-impact philosophy. To launch something fast and then to iterate and tweak until you get the results you desire. This is a new generation of marketing on the web. This is the future of online marketing. This is marketing powered by the intelligent marketing OS.
We hope it inspires and enables you to achieve great things.
Co-founder & CEO
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Bislr – pronounced “Biz-ler” - is the intelligent marketing OS for marketing automation, content management, and real-time analytics. Marketers in mid-market and enterprise settings rely on Bislr to create and optimize lead nurturing campaigns, landing pages, campaign or microsites for the social and mobile era.
Bislr and the intelligent marketing OS enables drag & drop creation, makes all assets immediately available via social and mobile channels, and supports real-time A/B testing and analytics.