After what you’ve read so far, you’re probably thinking "How can intelligent website marketing really help me as a marketer?" I felt the same a few years ago. After selling a previous business and launching another startup, my brothers and I were completely frustrated with how hard it was to execute marketing on the web. We found ourselves constantly trying to follow best practices, make our content available across the social and mobile web, and connect multiple solutions together to make it run like clockwork -- completely automated. It was an absolute pain: difficult, frustrating, time consuming, and costly. It wasn’t our lack of knowledge; we knew exactly what we needed to do. It was simply that the tools available didn’t get it; they just weren’t built for marketing today.
Modern marketing needs to be highly integrated. It requires systems and databases to work cohesively to generate higher quality leads, and provide greater intelligence to sales in order to close more deals. This is the dream, but unfortunately many marketers today don’t spend enough time on the place where this all happens: their website. It’s not their fault though. Today’s solutions simply can’t keep up with the rapid changes in marketing, so marketers spend most of their time trying to create the perfect solution by mashing end-point solutions together or completing expensive custom development projects. As marketers, we just want to focus on what we’re good at, instead of dealing with technical woes and unwieldy solutions.
From years of research and experiencing this problem first hand, we set out to solve the problem of executing marketing online faster, more cost effectively and completely integrated with other business solutions like CRM and marketing automation software. We set out to make an integrated intelligent website marketing solution that allowed us to generate new leads faster, from every medium, on every channel. We created Bislr.
Bislr encourages you to unleash your creativity again and not be bounded by technical limitation. It lets you think differently, move fast and adopt a more integrated and high-impact philosophy. To launch something fast and then to iterate and tweak until you get the results you desire. This is a new generation of marketing on the web. This is the future of online marketing. This is intelligent website marketing.
We hope it inspires and enables you to achieve great things.
Michael Sharkey
Co-founder & CEO
