With every new social network, mobile device and web technology, marketing becomes more frustrating, labor-intensive and expensive. You’ve probably asked yourself, “I need to generate a lot of demand, but can I really build an intelligent, social and mobile site without hiring a cadre of consultants and breaking the bank?”
I felt the same way a few years ago. After previous businesses and launching another startup, my brothers and I were completely frustrated with how hard it was to execute marketing on the web. We found ourselves constantly trying to follow touted best practices in an attempt to make our content available across social and mobile web channels, connect multiple solutions together and make it all run like clockwork. To be frank, it was an absolute pain: difficult, frustrating, time consuming, and costly. A lack of knowledge or skill wasn’t to blame; we knew exactly what we needed to do and have years of experience. It was simply that the tools available don’t work and are inadequate for web marketing today.
Marketing today needs to be highly integrated. It requires systems and databases working coherently to generate higher-quality leads and provide greater intelligence to sales in order to close more deals. This is the goal, but unfortunately many marketers today don’t spend enough time on the place where this all happens: their websites.
It’s not their fault though. Today’s solutions simply can’t keep up with the rapid changes in marketing, so marketers spend most of their time trying to create the perfect solution by cobbling end point solutions together or embarking on expensive custom development projects. As marketers, we just want to focus on what we’re good at, instead of getting mired down in technical details and a mish-mash of solutions that don’t follow best practices.
From years of research and personally experiencing this problem first hand, we set out to solve the problem of executing marketing online faster, more cost effectively and completely integrated with other business solutions like CRM and marketing automation software. We set out to develop an integrated, intelligent website marketing solution that allowed us to generate new business faster, from every medium, on every channel and any device. The result is Bislr (pronounced BIZ-LER).
Today it's with great pleasure we launch Bislr. We're holding a launch webinar on the Feb 19th 2013 which we hope you can join.
Welcome to the new generation of marketing on the web. This is intelligent website marketing. We hope Bislr inspires you to take control of your web marketing, once and for all.